LEGO Ideas Designer - Female, Black Sweater with LEGO Ideas Logo, Medium Nougat Legs

This 2025 LEGO Ideas Designer figure is wonderfully meta: a LEGO minifigure representing the kind of person who helps turn fan creativity into official LEGO products. Wearing an Ideas-logo sweater and appearing in the Minifigure Vending Machine set, she personifies a program built around community participation. LEGO Ideas began as CUUSOO, expanded globally, and was relaunched under the Ideas name in 2014; by the time this figure appeared, fan-submitted sets had become an established part of LEGO culture. The designer is therefore not merely another character—she represents the increasingly porous boundary between the people who buy LEGO and the people who help create it.